Analyzing and Comparing the Mise-en-scene of David O'Russel's Three Essay

Examining and Comparing the Mise-en-scene of David O'Russel's Three Kings to Steven Spielberg's Saving Private Ryan - Essay Example David O’Russell knew the intensity of setting a story during the hour of war, along these lines he thought of the most finely tuned, unpredictably traditional film Three Kings. Both Saving Private Ryan and Three Kings have adequately demonstrated war in an unfaltering manner that serves comparable points yet accomplishes this in various habits. O’Russell’s Three Kings plainly utilizes the account gadget of a moral story to relate the Gulf War’s moral exercises just as to change America’s moral situation over the individuals of Iraq through reexamining what was seen as an ethical thrashing. The film tells a story of a group of four U.S warriors on tasks at the Gulf toward the finish of the debate as they discover a guide to one of the discharge dugouts of Saddam Hussein, containing colossal measures of Kuwait gold, and plan to take it for their own benefits. Then again, Steven Spielberg has been scrutinized for neglecting to utilize account activity basing on the good and national reason in his film Saving Private Ryan. This analysis can be comprehended in the point of view of the requirements put on current true to life accounts of war by the Vietnam disorder (Andersen 193). Despite the fact that Three Kings is created around an unquestionably American-based anecdotal plot, this film ordinarily means to acquire issues concerning Iraq and addresses it somewhat as the film creates. Then again, Saving Private Ryan attempts to reillusion American national peculiarity in the wake of Vietnam by introducing an increasingly removed past. The particular moral legitimization for beginning war and conceding its penances and repulsions is found in moral crusades against the Nazi plot of Holocaust. Through sewing the Holocaust into the film, the film participates in ‘Americanization’ of a memory of Holocaust, maintains a strategic distance from Vietnam as a wellspring of troubling memory, delivers a redemptive national uniquen ess, and builds a good usable past in the present. In the two movies, the utilization of symbolism has been obviously used. Sparing Private Ryan starts and finishes with a fix of a banner that is blurred and desaturated of shading. The red hues have gone to pink, white to dark, and the blue hues have lost their shading totally. The banner is straightforward, moving forward and back in the focal point of a cool sunset as the daylight enters straight through it. The purpose for this is the banner represents a lost time and a blurring age. The American elites who battled to keep such pennants were gone and the film was produced for the good of they. Such highlights show that Saving Private Ryan might be the best film at any point created about repulsiveness and gallantry in war circumstances. It shows how gallant lead can be bizarrely troublesome, indiscreet, fortunate, instinctual, and conscious, at the same time. Interestingly, Three Kings had blended gatherings on its discharge. All in all, surveys included recognition for specialized components of the film just as analysis of the manner in which the Gulf War was introduced. In the Washington Post, Stephen Hunter asserted the style of the film had the inclination best in class, as it rethinks the past war film post-currently. He further reasons that the film was ideologically unremarkable. Additionally, Three Kings utilizes a type of symbolism in the storyline. Toward the beginning of the scene, a conversation goes on between Major Gates and his Staff Sergeant, remaining close to a helicopter. The picture of a helicopter was utilized as a symbol in this film, however not habitually utilized outside the scene (Andersen 194). Toward the start, when a shot slices through, clearly the situating of the characters is to empower the sharp edge to stay at the core of the screen, directly between the

Philosophy of Education Examples for Elementary Teachers

Reasoning of Education Examples for Elementary Teachers A way of thinking of training articulation, some of the time called a showing explanation, ought to be a staple in each instructor portfolio. For grade teachers, the announcement is a chance to characterize what instructing intends to you and permits you to portray how and why you educate as you do at the beginning times of learning. The accompanying tips and reasoning of training models for basic educators can assist you with composing an exposition that youll be pleased to have. A way of thinking of training explanation is a chance to characterize what instructing intends to you, and to depict how and why you educate as you do. Articulating this announcement in the main individual and utilizing a customary paper position (presentation, body, end) will assist you with creating a suffering and motivating individual proclamation. Structure of a Teaching Philosophy In contrast to different sorts of composing, instructive proclamations are every now and again written in the main individual on the grounds that these are close to home papers on your picked calling. As a rule, they ought to be one to two pages in length, however they can be longer if youve had a broad profession. Like different articles, a great instructive way of thinking ought to have a presentation, a body, and an end. Here is an example structure. Presentation Utilize this passage to depict your perspectives on educating from a general perspective. Express your postulation (for instance, My way of thinking of instruction is that each youngster ought to reserve the privilege to learn and get quality training.) and talk about your beliefs. Be brief; youll utilize the accompanying passages to clarify the subtleties. Consider parts of early training that are exceptional to rudimentary instructors, and bring these standards into your composition. Body Utilize the accompanying three to five sections (or more, if necessary) to expound on your early on proclamation. For instance, you could examine the perfect rudimentary homeroom condition and how it makes you a superior instructor, addresses understudy needs, and encourages parent/youngster collaborations. Expand on these beliefs in the accompanying sections by examining how you keep your classes mindful and drew in, howâ you encourage age-suitable learning,â and how youâ involve understudies inâ the evaluation process. Whatever your methodology, make sure to concentrate on what you esteem most as a teacher and to refer to instances of how youve put these ​​idealsâ into practice. End Go past just repeating your instructive way of thinking in your end. Rather, talk about your objectives as an educator, how you have had the option to meet them previously, and how you can expand on these to meet future challenges.â Reasoning of instruction records for rudimentary educators are exceptionally close to home and special to the person. While some may have likenesses, your own way of thinking should concentrate on your own way to deal with instructional method and study hall the board. Concentrate on what makes you exceptional as an instructor, and how you wish to propel your profession to additionally bolster rudimentary training. Composing Prompts Likewise with any composition, set aside the effort to layout your thoughts before you start. The accompanying tips can assist you with creating your showing reasoning articulation: Conceptualize aboutâ your instructive way of thinking and yourâ views of training, making notes on those standards you esteem most. This can assist you with articulating your way of thinking as you arrange your essay.Demonstrate how you have incorporated your instructive way of thinking in the homeroom by refering to explicit models and results with understudies, guardians, or individual instructors and administrators. Reflect on your experience over your vocation. Undoubtedly, your encouraging way of thinking has changed after some time. Think about the chances and difficulties that lie ahead, and how you mean to meet them.Connect with others and converse with your friends in the field, just as coaches. Get some information about how they created their papers and request that they audit yours once you complete it. Having individuals who know you and your encouraging style well audit your work can assist you with creating a really delegate statement.Review a couple of test papers to help you as you start composing your own. Professional success Going after a shiny new position isnt the main time you need an instructive way of thinking. On the off chance that youre looking for an advancement or are applying for residency, youll need to specialty or update your instructive way of thinking proclamation. Over the long haul, your way to deal with instruction and homeroom the executives will probably advance, thus will your convictions. Refreshing your way of thinking permits you to verbalize your expert inspirations and objectives, just as your way to deal with teaching others so eyewitnesses can have a superior feeling of what your identity is, even without watching you in the study hall. Consider checking on your way of thinking at regular intervals.

How I Accidentally Double Majored

How I Accidentally Double Majored I like writing. I like writing about issues at school, like mental health, and I like writing poetry about my own issues and passions. I like writing seriously, creatively, and/or experimentally. I write about polymers, I write about cats. I write about kittens and Vulcans experimentally. One thing I really like about MIT is that there is a HASS (humanities, arts, and social sciences) requirement. All students must take eight HASS classes to graduate, an average of one a semester. I waved around that average I took 0 HASS classes my first semester, 3 my second, 0 my third, 3 my fourth. Each student must focus on a HASS subject eventually, called a concentration. After my third semester at MIT, I had no idea what I would concentrate in, having taken three different subjects in three different departments. Then I took a poetry class. And a journalism class and a literature class and another couple poetry classes. I finished my concentration in writing in one semester, and it got me thinking maybe I could minor in this. I love writing maybe it could be more than a concentration. So I took a few (okay, a lot) more writing classes. I found myself enjoying the writing classes and my job outside of class working with polymers better than some of my materials science classes. And it got me thinking could I actually double major in this? So I sent an email a month ago to the advisor for the writing department, and she got back to me quickly. We met and the next thing I know Im handing in a sheet of paper declaring writing as my second major. Well, applying for the second major. Last semester, I was worried about graduating and finishing with a degree in materials science and engineering. Now, Ive finished that degree, and Im two classes and one thesis away from a second degree in writing at MIT. Hopefully. Too good to be true? Thats what I thought. Theres a committee that decides if you are worthy of a second major, and I had to apply to them with all the terms of getting a second major. So when I handed in my double major form, the committee member said Wait, oh, youre graduating this semester. You need to write an essay. Turns out my application is three months late. Thankfully, I have good reason for it being late. Also, I thought it was hilarious that I had to write an essay for my writing major application. Hahaha. The reasons for my tardiness? I honestly did not think it was possible for me to get a second major, and I was sick at the end of last semester. Michelle G. 18 wrote  about  what it is like to not be well at the end of a semester, and it is not fun. I was not ready to think about going through meetings and about the academic future last semester. I was focused on the present and what I wanted to be when I grew up. So I guess some thinking about the future. But even those decisions were pushed until the end of January, when I finally made a job decision. But more on that another time. Why did I think it was so impossible for me to get a double major? Maybe it has to do with imposter syndrome. But actually it has to do with me claiming that my GPA would drop significantly at any moment just from me staring at it for too long and then I wouldnt be able to get the writing major anymore because I could not go on MISTI that one time because I thought my GPA was not good enough (so I got a cat instead) and if my GPA is not high enough that means Im not good enough, right? No! It means that I am perfectly capable as a human being GPA is in absolutely no way everything and it adds so much pressure to an already pressure-filled environment and rant rant rant. Its actually all about imposter syndrome and GPA is not everything. So I applied for my double major late, and I find out in two-three weeks if I get it! I hope I do. As I said in my double major late letter to the committee: I have spent so much of my time at MIT writing, I would be so happy if I could show this in a way other than my MIT admissions blog posts and my other writings. I want to be able to apply my skills even more effectively when I work with photopolymers and complete write-ups effectively. I want to be a master of communication, and I feel like a writing major from MIT in addition to my 3A would allow me to do that. POLYMERS! Not just any polymers photopolymers. I want to write about photopolymers. Experimentally. More on that another time. Photopolymers and jobs. How did this happen? It took a lot of passion about a couple of really interesting things. It took taking some lighter and some heavier course loads as necessary. It took giving up some clubs and extra jobs to focus on one job and classes. To focus on being happy. Most of all, it took learning how to MIT. To balance life with classes and running around like a maniac. Because although most of the time I feel like doing this: Im working really hard to get better. And just by having done enough to qualify for this major, Ive shown just how strong I can be and how much I can accomplish. I can graduate from MIT. And that is pretty damn awesome.

Analysis Of Tinker Vs. Des Moines, And Bethel V. Fraser

The first amendment, which is considered the right to freedom of speech, is a misconception to many. Not all citizens, but some, think that because of the first amendment; they can say whatever they want. Although citizens of the United States have the right to freedom of speech, this freedom of speech is viewed differently by others. Which leads to confusion as to what can be said and what cannot be said. Both court cases: Tinker v. Des Moines, and Bethel v. Fraser involved the confusion and misunderstanding of this first amendment. â€Å"In December, 1969, a group of students in Des Moines held a meeting in the home of Christopher Eckhardt to plan a public showing of their support for a truce in the Vietnam War.†1 These students decided to wear black armbands to show their support. These students included: John F. Tinker, Hope Tinker, Mary Beth Tinker, Paul Tinker, and Christopher Eckhardt. Whenever the Principal found out about their plan, he stated that any student found w earing these black armbands would be suspended.2 Despite the Principal’s warning, the students still wore the black armbands.3 On December 16, Christopher Eckhardt and Mary Beth Tinker wore their black armbands to school and were sent home. The next day, John Tinker wore his armband and was also sent home. Because of the protest, the students did not return to school until after New Year’s Day. This was the date they planned to end the protest.4 Parents, of the children who were sent home, were furious.

Police Shouldn t Be Allowed For Search A Cell Phone Of...

Student Professor Course Date OUTLINE Title: Police shouldn’t be allowed to search a cell phone of anyone they arrest without a warrant. Thesis: The basic right to privacy and with it the unfortunate antithesis of the barbaric act of police in searching through a cellphone of anyone they arrest without a warrant. 1. Introduction a) The importance of privacy. b) Thesis statement. 2. Overview of warrants a) The process of issuance of warrants. b) Why warrant is necessary. 3. The right to privacy a) The original aim of formulating rights to privacy. b) The limits to the privacy. 4. Exceptional cases a) Why warrantless search can be conducted. b) Examples of such cases. 5. Cellphone exceptionality in warrantless search a) The Supreme Court ruling in favor of the warrant requirement for mobile phone searching. b) Implication for the future. 6. Conclusion The police shouldn’t be allowed to search a cell phone of anyone they arrest without a warrant. Introduction Every citizen has a fundamental right to privacy and this is enshrined in the constitution. The event of losing privacy is a chilling experience similar to being laid naked in public. This situation mainly occurs when police arrests a suspect and searching everything, even the unnecessary private belongings in the name of conducting investigations. The common intrusion to personal information nowadays is seizure of cell phone by the police in arrest cases (Stephens et al. 31). The awareness of ones right to privacy and

Belonging Salem witch trials Free Essays

One’s sense of belonging can be defined in so many different ways. For some belonging is experienced through familiarity with ones environment. For others, belonging is more about feeling part of a group and being accepted in their community. We will write a custom essay sample on Belonging: Salem witch trials or any similar topic only for you Order Now Many of these concepts are explored in the texts, A play in four acts titled The Crucible by Arthur Miller, A picture book titled The Red Tree by Shaun Tan, and a poem called Metho Drinker by Judith Wright. All of these texts reflect belonging in a different way, the Red Tree focusing on visual imagery to emphasize displacement, The Crucible based on witchcraft, love, and the need of a high status to belong, and the poem Metho Drinker, revealing concern and compassion for a man who only belongs to his addiction. Displacement from ones natural environment can lead to an absence of belonging. This is shown in The Red Tree as the large size of the glass bottle and its position being close to the viewers eye is contrasted with the fainter less visible image of the ocean creating an absence of belonging. Furthermore the glass bottle is overshadowed by a dark blue sky in contrast with the smoky whites and blues of the sky above the ocean creating a sense of distance between the diver and its natural environment. the imagery shown of The glass bottle is situated on a barren landscape bereft of any life and surrounded by rocks and stones. Entrapment can lead to isolation preventing a sense of belonging. The thickness of the glass bottle and the narrow bottle neck give the effect of the diver being trapped with no form of escape. The diver is sitting hunched in a stiff position in the centre of the bottle emphasizing its sense of entrapment. In the poem ‘Metho Drinker’ the author is revealing her compassion and concern for the Metho drinker. A strong sense of belonging is clearly revealed in this poem. Displacement is shown in the first stanza as â€Å"the cruelty of human eyes†, revealing society shunts and rejects him due to his strong addiction to Metho (Alcohol). The personification in the second stanza â€Å"his white and burning girl, his woman of fire† is used because the alcohol he drinks (Metho) is his lover and it shows the intensity of how he belongs to his addiction as he compares it to a woman. The slang language used throughout the poem is suggesting his level in society showing the sense of non belonging and the tone of empathy and compassion created. At the end of the first stanza â€Å"Nothing now he lies†, we get nothing with a capital N because he doesn’t belong in society as he means nothing. The poem ends with sad imagery of a Metho Drinkers dominance by his mysterious passion that doesn’t bring peace and led him to the exclusion to not belong. This poem demonstrates a strong sense of belonging and choosing not to belong was shown due to his addiction â€Å"Metho† that he couldn’t sacrifice anything for. In the play the Crucible the events of the play demonstrate a huge power that can be wielded by groups and those whole belong to a group. It shows a small, seemingly powerless group can disrupt a entire community. Prior to the witch trials, Abigail and the girls were not powerful members of Salem society. Yet through unity, they manage to hold their whole community have people tied and have them executed, but belonging to this group also means they share the same potential gains and risks. Those who should belong are excluded until there is nothing left to belong to. The protagonist of the play ‘John Proctor’ is an individual who has not put a high priority on belonging in his life. Proctor chooses not to belong to Salem society. The fact that he has sinned with Parris’s 17 year old niece Abigail from Salem society causes him to view himself as a hypocrite and not worthy of association of such people like Rebecca Nurse, the most respected and highly regarded member of Salem society, therefore Proctor regards them as better than him. Proctor doesn’t even belong to his own family as at the beginning of the play his sin is still playing a negative influence on his relationship with his wife Elizabeth. In Act two we see that they are uncomfortable with each other. He doesn’t really belong to his family because he’s strayed from them. The repetition and alliteration of â€Å"spare me! You forget nothin’ and forgive nothin† was used to make his point too Elizabeth to show that she has not forgiven him because of the sin. His strong sense of belonging is reflected as he yells â€Å"because it is my name, leave me my name†. This clearly shows us the society he belongs to doesn’t accept him anymore and he fights to save his name so he can be remembered and belong to the Salem society. John Proctor believes that he is unworthy of belonging because of his affair with Abigail. He doesn’t deserve Elizabeth’s love or the respect of the community. Proctors confession of his sexual desire is an confess of secret guilt. He finally achieves his self acceptance and a sense of belonging in his marriage but when everything goes right before he grants a death penalty. In this play belonging is never based on the truth. The truth becomes a shared thing, something everyone agrees on. Belonging therefore is manifested (visible) in so many different ways as evidenced in the crucible, the red tree, and Metho drinker. How to cite Belonging: Salem witch trials, Papers

Oats R Us free essay sample

After considerable help from local retailers and a sponsorship by a major bread company their firm, Oats ‘R’ Us, was established in 1998 and reached sales of over $4 million by 2004. Given the current trend of eating healthy snacks and keeping fit, Mason was confident that sales would increase significantly over the next few years. The industry growth forecast had been estimated at 30% per year and Mason was confident that his firm would be able to at least achieve if not beat that rate of sales growth. We must plan for the future,† said Vicky. â€Å"I think we’ve been playing it by ear for too long. † Mason immediately called the finance manager, Jim Moroney. â€Å"Jim, I need to know how much additional funding we are going to need for the next year,† said Mason. â€Å"The growth rate of revenues should be between 25% and 40%. I would really appreciate if you can have the forecast on my desk by early next week. We will write a custom essay sample on Oats R Us or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Jim knew that his fishing plans for the weekend had better be put aside since it was going to be a long and busy weekend for him. He immediately asked the accounting department to give him the last three years’ financial statements (see Tables 1 and 2) and got right to work! Questions: 1. Since this is the first time Vicky and Mason will be conducting a financial forecast for Oats ‘R’ Us, how do you think Jim should proceed? Which approaches or models can they use? What are the assumptions necessary for utilizing each model/approach? 2. If Oats ‘R’ Us is operating its fixed assets at full capacity, what growth rate can it support without the need for any additional external financing? 3. Oats ‘R’ Us has a flexible credit line with the Midway Bank. If Mason decides to keep the debt-equity ratio constant, up to what rate of growth in revenue can the firm support? What assumptions are necessary when calculating this rate of growth? Are these assumptions realistic in the case of Oats ‘R’ Us? Please explain. 4. Initially Jim assumes that the firm is operating at full capacity. How much additional financing will it need to support revenue growth rates ranging from 25% to 40% per year? 5. Portray analytical view of plan for 2013 along with summarized statements in PPT along and excel Table 1 Oats R Us Income Statement For the Year Ended Dec. 1st, 2012 2012 2011 Sales 4,700,000 3,760,000 Cost of Goods Sold 3,877,500 3,045,600 Gross Profit 822,500 714,400 Selling and GA

A Quiz About Misplaced Modifiers

A Quiz About Misplaced Modifiers A Quiz About Misplaced Modifiers A Quiz About Misplaced Modifiers By Mark Nichol Modifying phrases intended to provide clarity can be counterproductive if placed in the wrong position in a sentence. Repair the improper installation of modifiers in the following sentences, then compare your solutions with my revisions at the bottom of the page: 1. â€Å"Joseph Priestley began to suspect that air was not a simple substance while he was at Leeds.† 2. â€Å"It was under these conditions that Protestantism was introduced to Europe, a branch of Christianity that declared public festivities sinful and vulgar and convinced large numbers of people that their lives should be spent on disciplined labor and worship.† 3. â€Å"He had accumulated millions of dollars there that couldn’t be taken out of the country according to rules established after the war ended.† 4. â€Å"I already had a number of books and comics under my belt I had drawn with my brother.† 5. â€Å"A list of states with the highest past-year rates of driving while under the influence of alcohol among adults ages 18 or older follow.† Answers and Explanations 1. As organized, this sentence implies that the scientist limited his doubts about air’s composition to the time he spent in Leeds, rather than stating that his suspicion began during his time there. To clarify the sentence, move the modifying phrase to the head of the sentence, and, for good measure, change the tense of the second verb, because air’s substantive nature has not changed since Priestley’s lifetime: â€Å"While he was at Leeds, Joseph Priestley began to suspect that air is not a simple substance.† 2. Because Europe is the noun immediately preceding the gloss, a reader might assume that the gloss defines Europe, rather than Protestantism, the correct subject of the definition. To eliminate that ambiguity, move the reference to the continent to the end of the sentence so that the definition is a mid-sentence parenthetical: â€Å"It was under these conditions that Protestantism, a branch of Christianity that declared public festivities sinful and vulgar and convinced large numbers of people that their lives should be spent on disciplined labor and worship, was introduced to Europe.† 3. This sentence is not egregiously incorrect, but the phrase beginning with according seems to modify country. It would be easier to read and the most essential information would effectively be reserved for the end of the sentence with the phrase inserted as a parenthetical: â€Å"He had accumulated millions of dollars there that, according to rules established after the war ended, couldn’t be taken out of the country.† 4. As constructed, this sentence implies that the writer and his brother had collaborated on drawing a belt, under which a number of books and comics were kept. The phrase â€Å"under my belt† should be shifted closer to the head of the sentence: â€Å"I already had under my belt a number of books and comics I had drawn with my brother.† 5. This painfully contracted sentence needs to be relaxed. The impetus to avoid a weak â€Å"to be† form of a verb is admirable, but it is awkward for that verb to be located at the very end, after a confusingly extensive subject. It would be better to immediately state the location of the list, then uncoil the tightly wound phrase identifying the subject of the list: â€Å"The following is a list of states with the highest rates of adults ages 18 or older who drove within the last year while under the influence of alcohol.† This is a rare instance in which the modifying phrase (in this case, the subject of the list) is more effectively placed at the end of the sentence, rather than inserted somewhere in its midst. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Redundant Phrases to Avoid40 Synonyms for â€Å"Different†Especially vs. Specially

A Quiz About Misplaced Modifiers

A Quiz About Misplaced Modifiers A Quiz About Misplaced Modifiers A Quiz About Misplaced Modifiers By Mark Nichol Modifying phrases intended to provide clarity can be counterproductive if placed in the wrong position in a sentence. Repair the improper installation of modifiers in the following sentences, then compare your solutions with my revisions at the bottom of the page: 1. â€Å"Joseph Priestley began to suspect that air was not a simple substance while he was at Leeds.† 2. â€Å"It was under these conditions that Protestantism was introduced to Europe, a branch of Christianity that declared public festivities sinful and vulgar and convinced large numbers of people that their lives should be spent on disciplined labor and worship.† 3. â€Å"He had accumulated millions of dollars there that couldn’t be taken out of the country according to rules established after the war ended.† 4. â€Å"I already had a number of books and comics under my belt I had drawn with my brother.† 5. â€Å"A list of states with the highest past-year rates of driving while under the influence of alcohol among adults ages 18 or older follow.† Answers and Explanations 1. As organized, this sentence implies that the scientist limited his doubts about air’s composition to the time he spent in Leeds, rather than stating that his suspicion began during his time there. To clarify the sentence, move the modifying phrase to the head of the sentence, and, for good measure, change the tense of the second verb, because air’s substantive nature has not changed since Priestley’s lifetime: â€Å"While he was at Leeds, Joseph Priestley began to suspect that air is not a simple substance.† 2. Because Europe is the noun immediately preceding the gloss, a reader might assume that the gloss defines Europe, rather than Protestantism, the correct subject of the definition. To eliminate that ambiguity, move the reference to the continent to the end of the sentence so that the definition is a mid-sentence parenthetical: â€Å"It was under these conditions that Protestantism, a branch of Christianity that declared public festivities sinful and vulgar and convinced large numbers of people that their lives should be spent on disciplined labor and worship, was introduced to Europe.† 3. This sentence is not egregiously incorrect, but the phrase beginning with according seems to modify country. It would be easier to read and the most essential information would effectively be reserved for the end of the sentence with the phrase inserted as a parenthetical: â€Å"He had accumulated millions of dollars there that, according to rules established after the war ended, couldn’t be taken out of the country.† 4. As constructed, this sentence implies that the writer and his brother had collaborated on drawing a belt, under which a number of books and comics were kept. The phrase â€Å"under my belt† should be shifted closer to the head of the sentence: â€Å"I already had under my belt a number of books and comics I had drawn with my brother.† 5. This painfully contracted sentence needs to be relaxed. The impetus to avoid a weak â€Å"to be† form of a verb is admirable, but it is awkward for that verb to be located at the very end, after a confusingly extensive subject. It would be better to immediately state the location of the list, then uncoil the tightly wound phrase identifying the subject of the list: â€Å"The following is a list of states with the highest rates of adults ages 18 or older who drove within the last year while under the influence of alcohol.† This is a rare instance in which the modifying phrase (in this case, the subject of the list) is more effectively placed at the end of the sentence, rather than inserted somewhere in its midst. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Redundant Phrases to Avoid40 Synonyms for â€Å"Different†Especially vs. Specially

A Quiz About Misplaced Modifiers

A Quiz About Misplaced Modifiers A Quiz About Misplaced Modifiers A Quiz About Misplaced Modifiers By Mark Nichol Modifying phrases intended to provide clarity can be counterproductive if placed in the wrong position in a sentence. Repair the improper installation of modifiers in the following sentences, then compare your solutions with my revisions at the bottom of the page: 1. â€Å"Joseph Priestley began to suspect that air was not a simple substance while he was at Leeds.† 2. â€Å"It was under these conditions that Protestantism was introduced to Europe, a branch of Christianity that declared public festivities sinful and vulgar and convinced large numbers of people that their lives should be spent on disciplined labor and worship.† 3. â€Å"He had accumulated millions of dollars there that couldn’t be taken out of the country according to rules established after the war ended.† 4. â€Å"I already had a number of books and comics under my belt I had drawn with my brother.† 5. â€Å"A list of states with the highest past-year rates of driving while under the influence of alcohol among adults ages 18 or older follow.† Answers and Explanations 1. As organized, this sentence implies that the scientist limited his doubts about air’s composition to the time he spent in Leeds, rather than stating that his suspicion began during his time there. To clarify the sentence, move the modifying phrase to the head of the sentence, and, for good measure, change the tense of the second verb, because air’s substantive nature has not changed since Priestley’s lifetime: â€Å"While he was at Leeds, Joseph Priestley began to suspect that air is not a simple substance.† 2. Because Europe is the noun immediately preceding the gloss, a reader might assume that the gloss defines Europe, rather than Protestantism, the correct subject of the definition. To eliminate that ambiguity, move the reference to the continent to the end of the sentence so that the definition is a mid-sentence parenthetical: â€Å"It was under these conditions that Protestantism, a branch of Christianity that declared public festivities sinful and vulgar and convinced large numbers of people that their lives should be spent on disciplined labor and worship, was introduced to Europe.† 3. This sentence is not egregiously incorrect, but the phrase beginning with according seems to modify country. It would be easier to read and the most essential information would effectively be reserved for the end of the sentence with the phrase inserted as a parenthetical: â€Å"He had accumulated millions of dollars there that, according to rules established after the war ended, couldn’t be taken out of the country.† 4. As constructed, this sentence implies that the writer and his brother had collaborated on drawing a belt, under which a number of books and comics were kept. The phrase â€Å"under my belt† should be shifted closer to the head of the sentence: â€Å"I already had under my belt a number of books and comics I had drawn with my brother.† 5. This painfully contracted sentence needs to be relaxed. The impetus to avoid a weak â€Å"to be† form of a verb is admirable, but it is awkward for that verb to be located at the very end, after a confusingly extensive subject. It would be better to immediately state the location of the list, then uncoil the tightly wound phrase identifying the subject of the list: â€Å"The following is a list of states with the highest rates of adults ages 18 or older who drove within the last year while under the influence of alcohol.† This is a rare instance in which the modifying phrase (in this case, the subject of the list) is more effectively placed at the end of the sentence, rather than inserted somewhere in its midst. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Redundant Phrases to Avoid40 Synonyms for â€Å"Different†Especially vs. Specially

From the Ostrich of the Mesozoic Era to Modern Birds

From the Ostrich of the Mesozoic Era to Modern Birds Youd think it would be an easy matter to tell the story of bird evolution- after all, it was the striking adaptations of finches on the Galapagos Islands that, in the 19th century, led Charles Darwin to formulate the theory of evolution. The fact is, though, that gaps in the geological record, differing interpretations of fossil remains, and the exact definition of the word bird have all prevented experts from coming to a consensus about the distant ancestry of our feathered friends. Still, most paleontologists agree on the broad outlines of the story, which goes as follows. The Birds of the Mesozoic Era Although its reputation as the first bird has been overblown, there are good reasons to consider Archaeopteryx the first animal to inhabit a place more on the bird than on the dinosaur end of the evolutionary spectrum. Dating from the late Jurassic period, about 150 million years ago, Archaeopteryx sported such avian features as feathers, wings, and a prominent beak, though it had some distinctly reptilian traits as well (including a long, bony tail, a flat breastbone, and three claws jutting out of each wing). Its not even certain that Archaeopteryx could fly for extended periods of time, though it would easily have fluttered from tree to tree. (Recently, researchers announced the discovery of another basal avilian, Aurornis, that predated Archaeopteryx by 10 million years; its unclear, though, if this was any more a true bird than Archaeopteryx was.) From whence did Archaeopteryx evolve? Heres where matters become a bit ambiguous. While its reasonable to assume that Archaeopteryx derived from small, bipedal dinosaurs (Compsognathus is often cited as a likely candidate, and then there are all those other basal avilians of the late Jurassic period), that doesnt necessarily mean that it lay at the root of the entire modern bird family. The fact is that evolution tends to repeat itself, and what we define as birds may have evolved multiple times during the Mesozoic Era- for example, its possible that two famous birds of the Cretaceous period, Ichthyornis and Confuciusornis, as well as the tiny, finch-like Iberomesornis, evolved independently from raptor or dino-bird forebears. But wait, things get even more confusing. Because of gaps in the fossil record, not only could birds have evolved multiple times during the Jurassic and Cretaceous periods, but they could also have de-evolved- that is, become secondarily flightless like modern ostriches, which we know descended from flying ancestors. Some paleontologists believe certain birds of the late Cretaceous, like Hesperornis and Gargantuavis, may have been secondarily flightless. And heres an even more dizzying idea: what if the small, feathered raptors and dino-birds of the age of dinosaurs were descended from birds, and not the other way around? A lot can happen in the space of tens of millions of years! (For example, modern birds have warm-blooded metabolisms; its entirely likely that small, feathered dinosaurs were warm-blooded as well.) Thunder Birds, Terror Birds, and the Demon Duck of Doom A few million years before the dinosaurs went extinct, they had pretty much disappeared from South America (which is a bit ironic, considering thats where the very first dinosaurs probably evolved, back in the late Triassic period). The evolutionary niches that had once been occupied by raptors and tyrannosaurs were quickly filled by large, flightless, carnivorous birds that preyed on smaller mammals and reptiles (not to mention other birds). These terror birds, as theyre called, were typified by genera like Phorusrhacos and the big-headed Andalgalornis and Kelenken, and prospered until a few million years ago (when a land bridge opened between North and South America and mammalian predators decimated the giant bird population). One genus of the terror bird, Titanis, managed to prosper in the southernmost reaches of North America; if it sounds familiar, thats because its the star of the horror novel The Flock.) South America wasnt the only continent to spawn a race of giant, predatory birds. The same thing happened about 30 million years later in similarly isolated Australia, as evidenced by Dromornis (Greek for running bird, even though it doesnt seem to have been particularly fast), some individuals of which attained heights of 10 feet and weights of 600 or 700 pounds. You might assume that Dromornis was a distant but direct relative of the modern Australian ostrich, but it seems to have been more closely related to ducks and geese. Dromornis appears to have gone extinct millions of years ago, but other, smaller thunder birds like Genyornis lasted well into early historical times until they were hunted to death by aboriginal human settlers. The most notorious of these flightless birds may be Bullockornis, not because it was particularly bigger or deadlier than Dromornis but because it has been given a particularly apt nickname: the Demon Duck of Doom. Rounding out the roster of giant, predatory birds is Aepyornis, which (wouldnt you know it) dominated another isolated ecosystem, the Indian Ocean island of Madagascar. Also known as the Elephant Bird, Aepyornis may have been the biggest bird of all time, weighing close to half a ton. Despite the legend that a full-grown Aepyornis could drag off a baby elephant, the fact is that this imposing bird was probably a vegetarian. A relatively late newcomer on the giant bird scene, Aepyornis evolved during the Pleistocene epoch and lasted well into historical times, until human settlers figured out that a single dead Aepyornis could feed a family of 12 for weeks! Victims of Civilization Although giant birds like Genyornis and Aepyornis were done in by early humans, most of the attention in this regard centers on three famous birds: the moas of New Zealand, the Dodo Bird of Mauritius (a small, remote island in the Indian Ocean), and the North American Passenger Pigeon. New Zealands moas formed a rich ecological community all by themselves: among them were the Giant Moa (Dinornis), the tallest bird in history at a height of 12 feet, the smaller Eastern Moa (Emeus), and assorted other picturesquely named genera such as the Heavy-Footed Moa (Pachyornis) and the Stout-Legged Moa (Euryapteryx). Unlike other flightless birds, which at least retained rudimentary stumps, moas completely lacked wings, and they seem to have been devoted vegetarians. You can figure out the rest for yourself: these gentle birds were completely unprepared for human settlers and didnt know enough to run away when threatened- the result being that the last moas went extinct about 500 years ago. (A similar fate befell a similar, but smaller, flightless bird, New Zealands Great Auk.) The Dodo Bird (genus name Raphus) wasnt nearly as big as the typical moa, but it evolved similar adaptations to its isolated island habitat. This small, plump, flightless, plant-eating bird led a pretty much care-free existence for hundreds of thousands of years until Portuguese traders discovered Mauritius in the 15th century. The Dodos that werent easily picked off by blunderbuss-wielding hunters were torn apart by (or succumbed to diseases carried by) the traders dogs and pigs, making them the poster birds for extinction down to the present day. Reading the above, you might get the mistaken impression that only fat, flightless birds can be hunted to extinction by humans. Nothing could be further from the truth, a case in point being the Passenger Pigeon (genus name Ectopistes, for wanderer.) This flying bird used to traverse the North American continent in flocks of literally billions of individuals, until overhunting (for food, sport, and pest control) rendered it extinct. The last known passenger pigeon died in 1914 at the Cincinnati Zoo, despite belated attempts at preservation.

Levels in Undergraduate Family Nursing Education Personal Statement

Levels in Undergraduate Family Nursing Education - Personal Statement Example The district nurse, my mentor started talking to them, and what I observed was worth noting. The visible anxiety gradually calmed down. This was an effective communication, and this was essential in this scenario to pacify them. When I went back home that night and when things started settling down, I thought I would go over the whole incident and find out what was special about this incident, and how this incident can help me in any future incident in the professional practice (Ghaye and Lillyman, 2000, 53-87). This was a set of home health care, and from the incident, it was clear that the incident had considerable acuity. I was a student nurse, and therefore, it was a learning experience for me. The major goal of nursing care in this situation, given Mr. Xs advanced cancer, is palliation and restoration of maximum health function. I was entirely inexperienced, so I decided to observe what my mentor did in this situation (Ghaye, 2005, 7-37).  While reflecting, I gradually came to understand, well-developed communication skills are therefore essential tools for nurses. It was a face-to-face situation, and perhaps there is no substitute for it. I witnessed how effective and appropriate communication helped to establish a therapeutic helping relationship and enabled my mentor to determine their care needs and how it promoted trust and confidence and facilitated care appropriate for this situation. They were anxious and angry.  

English-Rule Only Research Paper Example | Topics and Well Written Essays - 1250 words

English-Rule Only - Research Paper Example Advantages of the Rule The subject that only English should be used at work places creates very strong feelings. Some individuals may believe that it is wrong to speak in a language that others do not understand. In the same way, speakers of languages other than English may believe that complaints against the usage of another language stem from racism or unnecessary suspicion of what is being spoken. But the U.S. Equal Employment Opportunity Commission regulations state that a restriction to speaking English at all times is disadvantageous to an individual’s employment opportunity on the basis of national origin. The commission believes that English-only rules create an atmosphere of inferiority, isolation and intimidation which is based on national origin that could result in discriminatory working environment (Bothwell-Marketing-Inc, 2011). EEOC regulation clearly states that the rule English-only rule is permissible only where the employer can show that the rule is justified by the necessity of the business. Spun Steak offered a justification that the non-Spanish speaking employees felt bad because they were being insulted in Spanish. The company also noted there were some safety benefits to using a language common to most employees. Employers in areas where the rule applied pointed to safety issues, customer service, and business related justifications which are related to their businesses. But opponents say that the U.S has been a country of immigrants coming from various cultures speaking different languages. In the past the new migrants wanted to quickly assimilate into the local culture and adopt the local language. This helped them in their integration with the local society. However currently, many new migrants foster separate almost ghetto-like communities which interact on a limited basis with the outside. As many of them fail to learn English they do not gain the ability to interact outside their own community and thus cannot easily integrate in the society. This inability to communicate is the basis of mistrust, fear and war among the different cultures (ask-Vile, 2006). Statistics show that about 215 million Americans speak English while only 2 million people speak Spanish (Juggle, 2011). There are already 26 states where English is the only official language Most of the migrants also state that they think everyone should learn English if they are to live in the United States. English is spoken in Congress, courthouses, national parks, and Presidential speeches. It is also spoken in almost every business corner. Every where the English language is spoken (Juggle, 2011). But accounting office report that was released shows that 99.94 percent of all federal government documents are produced in English. The English proponents argue that more than 300 languages are

Media Representation: Body Images

Media Representation: Body Images Images of female bodies can be seen everywhere. Womens bodies are seen on commercials and billboards selling everything from food to cars. Popular actresses on television and in movies are becoming younger, taller and thinner. We hear many stories in the news about actresses fainting on set from lack of food all the time. Gender and body image is portrayed negatively in many different ways throughout the media in todays society. It is estimated that we are exposed to over 3,000 advertisements every day. This makes advertisements a very powerful educational force in society. It can be seen that advertisements sell more than just products. They sell values, images and concepts, love and sexuality, and popularity and normalcy. They ultimately tell us who we are and what we should strive to be. Men, women, teens, boys, and girls all identify people by how they look, to body size and shape, to clothes, as well as hairstyles. Therefore, the way we view our body and image can have a large impact on the way we feel about ourselves. For the most people, especially with adolescents, body image is strongly influenced by mass media and advertising. When looking into advertising within media representation and self body image one can see how powerful of an outlet advertising can be in our current society (Advertising: Its everywhere, 2010). Advertisers emphasize body image and the importance of physical attractiveness in order to sell products. They hope to persuade society that something needs to be added or fixed, because what we have is either not enough or good enough to meet the high demands that society puts on satisfaction. Womens magazines are full of articles convincing women that if they can just lose those a little more weight, then they can have the perfect marriage, loving children, great sex, and a rewarding career. The standard of beauty that is imposed on women is difficult to achieve and maintain and therefore, the cosmetic and diet product industries are sure to profit and grow off the high beauty standard. It is no surprise that youth is increasingly promoted, along with thinness, as an essential criterion of beauty in todays society. Aging is looked at in the media as an issue that needs to be dealt with and ultimately stopped all together (Gerber, 2010). Adolescents are the main target for most media outlets because they are particularly vulnerable and inexperienced consumers. They are still learning their values and roles and developing their self-concepts. Most adolescents are sensitive to peer pressure and find it difficult to resist (Kilbourne, 1999, p.129). This constant exposure to negative body image advertisements may influence individuals to become self-conscious about their bodies and to obsess over their physical appearance. The beauty industry is an extremely large industry that profits off the negative self-esteem and body image of many women in todays society. Women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids. It is estimated that the diet industry alone is worth anywhere between 40 to 100 billion dollars a year selling temporary weight loss products (Cummings, 2005). On the other hand, research indicates that exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls. The American research group Anorexia Nervosa Related Eating Disorders, Inc. says that one out of every four college-aged women uses unhealthy methods of weight control, such as fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting (National Association of Anorexia Nervosa and Associated Disorders, 2010) . The Canadian Womens Health Network warns that weight control measures are now being taken by girls as young as 5 and 6 years old (The Canadian Womens Health Network, 2005). Another study conducted by Marika Tiggemann and Levina Clark in 2006 titled Appearance Culture in Nine- to 12-Year-Old Girls: Media and Peer Influences on Body Dissatisfaction, notes that nearly half of all preadolescent girls wish to be thinner and as a result, they have engaged in a diet or are aware of the concept of dieting (Clark, 2006). In 2003, Teen magazine reported that 35 percent of girls 6 to 12 years old have been on at least one diet, and that fifty to seventy percen t of normal weight girls believe they are overweight (Gibbons, 2003).Overall research indicates that ninety percent of women are dissatisfied with their appearance in some way (The Canadian Womens Health Network, 2005). Media activist Jean Kilbourne concludes that, Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight (Kilbourne, 1999, p. 47). Many of the media images of female beauty are unattainable a majority of women. The media continues to set unrealistic standards for what body size and appearance is considered normal. If you look through any magazine or turn on the television, you would see collarbones, hipbones, cheekbones and rib cages as the overall trend in Hollywood. Celebrities like Mary-Kate Olsen and Nicole Richie, both of whom have been reported to have eating disorders, can be seen in designer clothing with designer handbags and gorgeous men along with them. This is the model of success for many adolescent girls. Most of these girls look up to and admire these celebrities and are therefore taught at a young age that Barbie is how a woman is supposed to look; tall, blonde, big breasts, and extremely thin. Barbie in reality is so thin that her weight and body proportions are not only unattainable, but also unhealthy (Gerber, 2010).. Researchers have generated a computer model with Barbie-doll proportions and have found that her back would be too weak to support the weight of her upper body, and would be too narrow to contain more than half a liver and a few centimeters of bowel. A real woman built that way would suffer from chronic diarrhea and eventually die from malnutrition. Jill Barad president of Mattel, the manufacturer of Barbie, estimated that ninety nine percent of girls between the ages of 3 to 10 years old own at least one Barbie doll (Greenwald, 1996). Still, the number of real life women and girls who seek a similarly underweight body is epidemic, and they can suffer equally devastating health consequences (Gerber, 2010). Researchers report that womens magazines have more ads and articles promoting weight loss than mens magazines do, and over three-quarters of the covers of womens magazines include at least one message about how to change a womans bodily appearance through either diet, exercise or cosmetic surgery (Gerber, 2010). Television and movies reinforce the importance of a thin body as a measure of a womans worth. Canadian researcher, Gregory Fouts reports that over three-quarters of the female characters in TV situation comedies are underweight, and only one in twenty are above average in size. Heavier actresses tend to receive negative comments from male characters about their bodies and eighty percent of these negative comments are followed by canned audience laughter (Gerber, 2010). Billboards are one of the largest forms of advertisement. Advertisers tend to make these advertisements especially memorable so they dont go unnoticed. Sometimes, they overlook and take it too far. An example of this was a billboard advertising one of NBCs popular television shows, Friends. The billboard glamorized anorexia by picturing the three female stars of the show and beside them the phrase Cute anorexic chicks. The caption was originally meant to be looked at as a joke regarding the accusations towards the three women of having eating disorders and unhealthy exercise habits, which all of them denied. Although the billboard was removed immediately, it illustrated a spectrum of ads promoting harmful body ideals (Smith, 1999). What may really make a difference in this unhealthy trend are organizations that promote fighting back against the standards that the media presents. An organization that has helped do just that is the About-Face Organization. About-Face is a San Francisco based media literacy organization that concentrates on the effect of the mass media on the physical, mental, and emotional health of females. About-Face encourages personal activism against the thin body ideal. Since 1995 About-Face has been providing education and resources on this subject through research that indicates a relation between exposure to the idealized female in the media and the occurrence of eating disorders (About-Face, 1996). Another organization to promote positive body image is Dove. In 2004, Dove launched the very successful Campaign for Real Beauty which features real women, not models, advertising Doves products. The advertisement is composed of six women all with perfect skin, hair, and teeth. The only thing that is looked at as not perfect is their weight. The women within the Dove advertisement are supposed to portray real women instead of extremely thin models in in hopes to offset the unrealistically thin and unhealthy images associated with modeling and advertisements in an effort to widen the stereotype of beauty and boost sales in the process. The slogan real women have curves as well as the campaigns Web site, which features quotes from each of the Campaign for Real Beauty models, does a great job of capturing the overall message of real beauty (Dove, 2010) . The Campaign for Real Beauty has had a huge impact and response throughout the world. The six women in the U.S. ads are featured in national television spots, magazine advertisements, print advertisements and billboards in major urban markets in North America and similar campaign ads are being run throughout the world by Dove as well. The campaign and its influence on body image have been the topic of many newspapers and blogs, receiving mostly praise, but like any other media outlet, some criticism as well. Some question the legitimacy of real beauty messaging through commercial beauty products along with how the ads might affect women who still do not fit in with the portrayal of beauty in the Dove advertisements. Although the women are not touched up, the models in the series are still smaller than the average American woman at size 14. These women can be paid far less, but they can also break the sameness of advertising (Corbett, 2006). All of this attention is what Dove was really striving for in order to get the message across. According to a press release, Dove wants to make women feel more beautiful every day by challenging todays stereotypical view of beauty and inspiring women to take great care of themselves. The use of women of various ages, shapes and sizes is designed to provoke discussion and debate about todays typecast beauty images (Prior, 2004). According to a study conducted by Dove, only two percent of women describe themselves as beautiful. Sixty three percent strongly agree that society expects women to enhance their physical attractiveness. Forty five percent of women feel women who are more beautiful have greater opportunities in life. The study also looked at the degree in which mass media has played in portraying and communicating an unrealistic view of beauty. More than two thirds of women strongly agree that the media and advertising set an unrealistic standard of beauty that most women coul d not ever achieve. Women feel they are surrounded images unrealistic beauty. The majority wish female beauty was portrayed in the media as being made up of more than just physical attractiveness. Seventy five percent went on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape, and size (Dove, 2010). Other advertisers have also been departing from the idealistic body type. In the Just Do It campaign, Nike features muscular, disembodied thighs and butts, labeled Thunder Thighs and Big Butt. These advertisements are very important to understanding the media representation and body image of the direction that society will be heading. It is important to take action with the media and society like represented with the Dove campaign, in order to try and change the trend and get women to love being who they are, no matter what their size, and love the uniqueness of their own body (Corbett, 2006). Another media outlet that should not go unnoticed is the digital media. In todays society this plays a very important role. A great example of this is shown through Doves Evolution video. The video starts off with what appears to be a normal woman and is magically transformed into a beautiful supermodel and placed on a billboard. By using a computer, the womans face is geometrically changed and made to look perfectly proportioned. The video shows people that absolutely perfect faces and bodies are not only rare but nonexistent in many cases (Postrel, 2007). In Madrid, one of the many popular fashion capitals, thin models were banned from the runway in 2006. Spain has recently undergone a project with the aim to standardize clothing sizes through using a process in which a laser beam is used to measure real life womens bodies in order to find the most true to life measurement. This project is hoped to help fight the perception that thin equals beautiful. Milan has also jumped on the idea and also banned ultra thin models from fashion week in 2006 in hopes that models will start to become more healthy sizes (Woolls, 2008). Twenty years ago, the average model weighed eight percent less than the average woman. Todays models weigh twenty three percent less. Advertisers are convinced that thin models sell products and that thin is in. When the Australian magazine New Woman recently included a picture of a heavy-set model on its cover, there was an instant backlash of grateful readers praising the change. The advertisers were less then pleased however. They complained and the magazine soon returned to featuring bone-thin models. Advertising Age International concluded that the incident made clear the influence wielded by advertisers who remain convinced that only thin models spur the sales of beauty products (Gerber, 2010). Mainstream media representations also plays a role in reinforcing ideas about what it means to be a real man in our society. Most media sources portray male characters as rewarding for self-control and controlling of others, aggressive and violent, financially independent, and physically desirability. Although distorted body images have been known to affect women and girls, there is a growing awareness regarding the pressure for men and boys to appear more muscular. Many males are becoming more insecure about their physical appearance due to advertising and other media images that raise the standard and idealize well-built men. Advertising images have been accused of setting unrealistic ideals for males, and men and boys are beginning to risk their health to achieve the well-built media standard (Eating disorders: Body image and advertising, 2008). Another issue is the representation of ethnically diverse women in the media. A 2008 study conducted by Juanita Covert and Travis Dixon titled A Changing View: Representation and Effects of the Portrayal of Women of Color in Mainstream Womens Magazines found that although there was an increase in the representation of women of color, overall white women were overrepresented in mainstream womens magazines from 1999 to 2004. An experiment was designed to view the effects of counter stereotypical portrayals on readers. The research showed that exposure to articles featuring counter stereotypical depictions of women of color tended to evaluate the occupational expectations of women of color among white readers but not people of color (Covert, 2008). In article on African American women and beauty ideals, it is stated that Black women are less vulnerable than white women to reacting negatively is they dont match the ideals pervading prime-time television shows and magazines, according to studies (Smith, 2004). African American women pay little attention to thin images of white women and have better body images than white women, though heavier and unhealthier. African American women have disregarded the idea of thin, pretty white woman as unattainable for themselves and as unimportant to others in the black community (Smith, 2004). It is also found in research that black women were less likely to exhibit signs of bulimia (Smith, 2004). When you think of sexy black women in the media, many would instantly think of Beyonce, Rihanna, or Tyra Banks. However, some would argue that though they are ethnically black, they are whiteified. Their hair has been dyed blonde, straightened hair, and even skin lightened. This is sending a negative message to the darker skinned African American women that they are not beautiful (How the media destroys black beauty, 2010). Some other examples of media sources lighting the skin of African American celebrities by using Photoshop and special lighting techniques is recently shown in Gabourey Sidibes Elle 25th Anniversary Cover. Though the magazine denies the accusations, this is not the first time this has been brought to everyones attention (Everett, 2010). Beyonce Knowles has also been represented several skin shades darker in her LOreal Paris magazine advertisements. Even after the company made a statement claiming this was untrue, many find this hard to believe (Guardian News Media , 2008). Other celebrities to undergo the supposed Photoshop skin lightening include OJ Simpson, Mariah Carey, and even President Obama. The message that media gives about thinness, dieting and beauty tells ordinary women that they are always in need of adjustment. The female body is looked at as an object to be perfected (Gerber, 2010). Jean Kilbourne argues that the overwhelming presence of media images of painfully thin women means that real womens bodies have become invisible in the mass media. This statement implies that the constant exposure of images and texts suggests the idea that the thinner a woman is, the better she is. This has a strong influence on women which then contributes to eating disorders and low self esteem issues. Kilbourne concludes that many women internalize these stereotypes and therefore judge themselves by the beauty industrys standards (Kilbourne, 2010). Some may blame society for accepting negative representation of media. However, it is going to take the media to make a change through better marketing choices and a better view of body image and self-esteem. We are bombarded with images of perfect women and men everyday, whether it is on our favorite television shows, movies, magazines and music. The majority of the women are tall, thin and beautiful and the men are muscular, tanned and seductive. People who do not fall within this media induced norm are left without models to look up to. Instead, they give in to the cosmetic and diet product industry and try to alter their bodies to what they have been told is beautiful. Adolescent girls and boys are constantly striving to acquire an unattainable physique. Across the nation, millions of teens struggle with eating disorders and borderline conditions. With the help of Organizations like the About-Face Organization and programs like the Doves Campaign for Real Beauty, body image can s oon be embraced by men and women of all ages, sizes, and skin color. Work Cited Advertising: Its Everywhere. Media Awareness Network. Web. 10 Nov. 2010. . Body Image and the Media. The Canadian Womens Health Network. 2005. Web. 10 Nov. 2010. . Clark, L. and Tiggemann, M. (2006), Appearance Culture in Nine- to 12-Year-Old Girls: Media and Peer Influences on Body Dissatisfaction. Social Development, 15: 628-643. Cummings, By Laura. BBC NEWS The Diet Business: Banking on Failure. BBC News Home. 5 Feb. 2003. Web. 10 Nov. 2010. . Campaign for Real Beauty. Dove. Web. 10 Nov. 2010. . Corbett, Rachel. Doves Larger Models Spur Sales and Attention. Womens ENews. 29 Jan. 2006. Web. 10 Nov. 2010. . Covert, J. J., and T. L. Dixon. A Changing View: Representation and Effects of the Portrayal of Women of Color in Mainstream Womens Magazines. Communication Research 35.2 (2008): 232-56. Eating Disorders: Body Image and Advertising HealthyPlace. HealthyPlace.com. 11 Dec. 2008. Web. 10 Nov. 2010. . Everett, Cristina. Elle Magazine Accused of Digitally Lightening Gabourey Sidibes Skin on October Cover. NY Daily News. 17 Sept. 2010. Web. 10 Nov. 2010. . Gerber, Robin. Beauty and Body Image in the Media. Media Awareness Network. Web. 10 Nov. 2010. . Guadian News Media. LOreal Denies whitening Beyonce Knowles Skin in Cosmetics Ad. Buzzle Web Portal. 8 Aug. 2008. Web. 10 Nov. 2010. . Gibbons, Sheila. Teen Magazines Send Girls All the Wrong Messages. Womens ENews. 29 Oct. 2003. Web. 10 Nov. 2010. . Greenwald, John, Valerie Marchant, and Jacqueline Savaiano. BARBIE BOOTS UP TIME. TIME.com. 11 Nov. 1996. Web. 10 Nov. 2010. . How The Media Destroys Black Beauty | Socyberty. Socyberty: Society on the Web. 24 Oct. 2010. Web. 10 Nov. 2010. . Kilbourne, Jean. Beautyand the Beast of Advertising. Center for Media Literacy. Web. 10 Nov. 2010. . Kilbourne, Jean. Cant Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Simon Schuster, 1999. National Association of Anorexia Nervosa and Associated Disorders. National Association of Anorexia Nervosa and Associated Disorders. Web. 10 Nov. 2010. . Postrel, Virginia. The Truth about Beauty. The Atlantic (2007): 1-3. Prior, Molly. Dove Ad Campaign Aims to Redefine Beauty Womens Wear Daily, October 8, 2004. Smith, Dakota. Black Women Ignore Many of Medias Beauty Ideals. Womens ENews. 10 June 2004. Web. 10 Nov. 2010. . Smith, Katie. Effect of the Media on Eating Disorders. Effect of the Media on Eating Disorders. 23 Nov. 1999. Web. 10 Nov. 2010. . Woolls, Daniel. Spain to Make Clothes for Real Women. USATODAY.com. 7 Feb. 2008. Web. 10 Nov. 2010. .

Scm Micromaxx and Rim

SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized lis t of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and in clude diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity ProgramBlackBerry's Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2.Women Business Enterprises certified by the  Women's Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned busines ses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing proce sses and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbou nd Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping c osts and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhanc e our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addi tion to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Microma x has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done inte rnally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specifi c product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon. Scm Micromaxx and Rim SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized lis t of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and in clude diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity ProgramBlackBerry's Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2.Women Business Enterprises certified by the  Women's Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned busines ses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing proce sses and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbou nd Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping c osts and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhanc e our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addi tion to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Microma x has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done inte rnally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specifi c product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.